A website that helps people find your business

Start with a specific search

Imagine someone searches for “mobile bike repair”. Before they know the name of your workshop, they want to know if you cover their area, what you fix, and how to book. A page that answers those questions saves them some work straight away.

Google Search Central recommends descriptive page titles and content organised around what readers need to understand. Listen to the words people use when they ask about your services. “Bike repairs at your home” tells a potential customer more about the offer than “Mobility solutions”.

Give each visit a next step

Someone who lands on a service page from Google should understand the offer without going through your homepage first. Include the area you cover, a concrete example of what you do, and a clear way to enquire. Ask for the details you need to reply, such as their neighbourhood and the kind of repair.

If you offer several services, begin with the one you most want people to discover. A useful first page gives you a way to learn which questions are missing and how easy it is to go from reading to getting in touch.

Track visibility and enquiries separately

Search Console helps you see which searches show your site and which ones bring clicks. You can separately track how many useful enquiries come from the website. If you get visits and few enquiries, review how clearly you explain the offer and how easy it is to get in touch before adding more pages.